The Culture & Media Award
Diageo is a global leader in beverage alcohol with an outstanding collection of over 200 brands including Johnnie Walker, Crown Royal, Bulleit and Buchanan's whiskies, SMIRNOFF, Cîroc and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness. Our products are enjoyed in more than 180 countries around the world and reach 220 million European consumers every year.
To develop, launch and grow a brand requires vision, creativity, courage and belief. To make a local brand global also requires determination. Arthur Guinness had belief – he signed a 9,000 year lease on the St James’s Gate Brewery. John Walker and his sons were determined – ensuring Johnnie Walker was carried by every Glasgow ship captain, ‘from the four corners of Scotland to the four corners of the world, to wherever ships could sail.’
Innovation in our products and how we bring them to market is a permanent source of growth for our company. We are open-minded to where ideas will come from, combining our world-leading technical and research capability with investments in smaller startups - partnering with entrepreneurs on new drinks, and on new technology to push our capabilities even further.
Every one of our brands has a story. A story well told.
For more information please visit us on http://www.diageo.com